Книги РФФИ EBSCO
Всего книг: 61
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Alonso Dos Santos, Manuel, IGI Global
Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations |
Business Science Reference, 2019 |
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Amandeep Singh
Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing |
Business Science Reference, 2021 |
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Amandeep Singh, Rohit Bansal, Sandhir Sharma
Big Data : A Road Map for Successful Digital Marketing |
De Gruyter, 2022 |
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Ana Maria Soares, Maher Georges Elmashhara
Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior |
Business Science Reference, 2020 |
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Ana Pinto Borges, Paula Rodrigues
New Techniques for Brand Management in the Healthcare Sector |
Business Science Reference, 2021 |
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Annamma Joy
The Future of Luxury Brands : Artification and Sustainability |
De Gruyter, 2022 |
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Bogueva, Diana
Environmental, Health, and Business Opportunities in the New Meat Alternatives Market |
Business Science Reference, 2019 |
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Bowen, Gordon, Ozuem, Wilson
Leveraging Computer-Mediated Marketing Environments |
Business Science Reference, 2019 |
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Bryan Christiansen, Tihana Škrinjarić
Handbook of Research on Applied AI for International Business and Marketing Applications |
Business Science Reference, 2020 |
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Carlton Brown, Uzoechi Nwagbara
Corporate Social Responsibility and Strategic Market Positioning for Organizational Success |
Business Science Reference, 2019 |
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Carvalho, Luisa Cagica, Isaias, Pedro
Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy |
Business Science Reference, 2019 |
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Chiara Valentini
Public Relations |
De Gruyter Mouton, 2021 |
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Chiweshe, Nigel, Ellis, Debbie
Strategic Marketing for Social Enterprises in Developing Nations |
Business Science Reference, 2019 |
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Dasgupta, Sabyasachi, Grover, Priya
Optimizing Millennial Consumer Engagement With Mood Analysis |
Business Science Reference, 2019 |
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Dhiman, Mohinder Chand, Chauhan, Vinay
Handbook of Research on International Travel Agency and Tour Operation Management |
Business Science Reference, 2019 |
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Dincer Atli
Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience |
Business Science Reference, 2020 |
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Doris Berger-Grabner
Strategic Retail Management and Brand Management : Trends, Tactics, and Examples |
De Gruyter Oldenbourg, 2021 |
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Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo
Developing Successful Global Strategies for Marketing Luxury Brands |
Business Science Reference, 2021 |
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Filipe Mota Pinto, Teresa Guarda
Digital Marketing Strategies and Models for Competitive Business |
Business Science Reference, 2020 |
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Francis D. (Doug) Tuggle, Author, Chad T. Berl, Author, Seth J. Berl, Author, Lenny Berl, Author
Business Opportunities |
Cambridge Scholars Publishing, 2022 |
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Fumio Kodama, Author
Demand Articulation of Emerging Technologies: Investigating the Longitudinal Dynamics of Innovation |
Cambridge Scholars Publishing, 2019 |
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Gökhan Akel
Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices |
Business Science Reference, 2022 |
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Granata, Giuseppe, Tartaglione, Andrea Moretta, Tsiakis, Theodosios
Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments |
Business Science Reference, 2019 |
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Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni
Handbook of Research on Contemporary Consumerism |
Business Science Reference, 2020 |
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Hasan Dinçer, Serhat Yüksel
Handbook of Research on Decision-Making Techniques in Financial Marketing |
Business Science Reference, 2020 |
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Hatem El-Gohary, David Edwards, Mohamed Slim Ben Mimoun
Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing |
Business Science Reference, 2021 |
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Ho, Ree C.
Strategies and Tools for Managing Connected Consumers |
Business Science Reference, 2020 |
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Information Resources Management Association
Global Branding : Breakthroughs in Research and Practice |
Business Science Reference, 2020 |
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Ipek Krom
Handbook of Research on Global Perspectives on International Advertising |
Business Science Reference, 2022 |
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Jasmine Kaur, Priya Jindal, Amandeep Singh
Developing Relationships, Personalization, and Data Herald in Marketing 5.0 |
Business Science Reference, 2022 |
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Jerry Angrave
The Journey Mapping Playbook : A Practical Guide to Preparing, Facilitating and Unlocking the Value of Customer Journey Mapping |
De Gruyter, 2020 |
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John Jeyasekar Jesubright, P Saravanan
Innovations in the Designing and Marketing of Information Services |
Information Science Reference, 2020 |
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Jose Ramon Saura
Advanced Digital Marketing Strategies in a Data-Driven Era |
Business Science Reference, 2021 |
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Kaufmann, Hans Ruediger, Loureiro, Sandra Maria Correia
Exploring the Power of Electronic Word-of-Mouth in the Services Industry |
Business Science Reference, 2020 |
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Kemal Birdir, Sevda Birdir, Ali Dalgic, Derya Toksoz
Impact of ICTs on Event Management and Marketing |
Business Science Reference, 2021 |
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Kreft, Jan, Kuczamer-Klopotowska, Sylwia, Kalinowska-Zeleznik, Anna
Myth in Modern Media Management and Marketing |
Business Science Reference, 2020 |
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Luís Farinha, Daniel Raposo
Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles |
Business Science Reference, 2020 |
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Marco Valeri
New Governance and Management in Touristic Destinations |
Business Science Reference, 2022 |
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Maximiliano Emanuel Korstanje, Babu George, Alexandru-Mircea Nedelea
Strategies for Promoting Sustainable Hospitality and Tourism Services |
Business Science Reference, 2020 |
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Mishra, Pratika, Dham, Swati Oberoi
Application of Gaming in New Media Marketing |
Business Science Reference, 2019 |
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Muhammad Waseem Bari, Muhammad Abrar, Emilia Alaverdov
Antecedents and Outcomes of Employee-Based Brand Equity |
Business Science Reference, 2022 |
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Nadia Pomirleanu, Editor, Babu John-Mariadoss, Editor, John Schibrowsky, Editor
Experiential Marketing in an Age of Hyper-Connectivity: Navigating the Customer Experience Journey |
Cambridge Scholars Publishing, 2022 |
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Naidoo, Vannie, Verma, Rahul
Green Marketing As a Positive Driver Toward Business Sustainability |
Business Science Reference, 2020 |
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Nedra Bahri Ammari
Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 |
Business Science Reference, 2022 |
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Nelson de Matos, Editor, Manuela Guerreiro, Editor, Patrícia Pinto, Editor, Júlio Mendes, Editor
Marketing, Creativity and Experiential Design |
Cambridge Scholars Publishing, 2021 |
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Rohit Bansal, Pacha Malyadri, Amandeep Singh, Asif Pervez
Blockchain Technology and Applications for Digital Marketing |
Business Science Reference, 2021 |
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Ryan H. Murphy
Markets Against Modernity : Ecological Irrationality, Public and Private |
Lexington Books, 2019 |
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Samala Nagaraj
Insights, Innovation, and Analytics for Optimal Customer Engagement |
Business Science Reference, 2021 |
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Santos, Jose Duarte, IGI Global, Silva, Oscar Lima
Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries |
Business Science Reference, 2020 |
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Sáiz Álvarez, José Manuel
Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics |
Business Science Reference, 2019 |
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Sérgio Jesus Teixeira, João Matos Ferreira
Multilevel Approach to Competitiveness in the Global Tourism Industry |
Business Science Reference, 2020 |
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Shirin Alavi, Vandana Ahuja
Managing Social Media Practices in the Digital Economy |
Business Science Reference, 2020 |
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Simoes, Dora, Barbosa, Belem, Filipe, Sandra
Smart Marketing With the Internet of Things |
Business Science Reference, 2019 |
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Sumesh Singh Dadwal
Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer |
Business Science Reference, 2020 |
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Tereza Semerádová, Petr Weinlich
Impacts of Online Advertising on Business Performance |
Business Science Reference, 2020 |
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Terry Smith, Tom Williams
Brand Fusion : Purpose-driven Brand Strategy |
De Gruyter, 2022 |
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Valentina Chkoniya, Ana Oliveira Madsen, Paata Bukhrashvili
Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior |
Business Science Reference, 2020 |
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Víctor Hernández-Santaolalla, Mónica Barrientos-Bueno
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies |
Business Science Reference, 2020 |
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Victoria Pistikou, Andreas Masouras, Marcos Komodromos
Handbook of Research on Future Policies and Strategies for Nation Branding |
Business Science Reference, 2021 |
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Yilmaz, Recep
Handbook of Research on Narrative Advertising |
Business Science Reference, 2019 |
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Yusuf Arslan
Improving Marketing Strategies for Private Label Products |
Business Science Reference, 2020 |