Всего книг: 15

Ana Maria Soares, Maher Georges Elmashhara
Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
Business Science Reference, 2020
Arshi Naim, Sandeep Kumar Kautish
Building a Brand Image Through Electronic Customer Relationship Management
Business Science Reference, 2022
Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni
Handbook of Research on Contemporary Consumerism
Business Science Reference, 2020
Ho, Ree C.
Strategies and Tools for Managing Connected Consumers
Business Science Reference, 2020
Information Resources Management Association
Research Anthology on Social Media Advertising and Building Consumer Relationships
Business Science Reference, 2022
Jasmine Kaur, Priya Jindal, Amandeep Singh
Developing Relationships, Personalization, and Data Herald in Marketing 5.0
Business Science Reference, 2022
Jerry Angrave
The Journey Mapping Playbook : A Practical Guide to Preparing, Facilitating and Unlocking the Value of Customer Journey Mapping
De Gruyter, 2020
Kamaljeet Sandhu
Digital Innovations for Customer Engagement, Management, and Organizational Improvement
Business Science Reference, 2020
Mohammad Nabil Almunawar, Muhammad Anshari Ali, Syamimi Ariff Lim
Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN
Business Science Reference, 2020
Nedra Bahri Ammari
Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0
Business Science Reference, 2022
Nedra Bahri-Ammari, Editor, Imene Ben Yahia-Boumaiza, Editor
Acceptance and Usage of Technology through the Digital User Experience
Cambridge Scholars Publishing, 2022
Pantea Keikhosrokiani
Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era
Business Science Reference, 2022
Samala Nagaraj
Insights, Innovation, and Analytics for Optimal Customer Engagement
Business Science Reference, 2021
Vipin Nadda, Pankaj Tyagi, Malini Singh, Priyanka Tyagi
Disruptive Innovation and Emerging Technologies for Business Excellence in the Service Sector
Business Science Reference, 2021
Yusuf Arslan
Improving Marketing Strategies for Private Label Products
Business Science Reference, 2020