Ana Maria Soares, Maher Georges Elmashhara
Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior |
Business Science Reference, 2020 |
Arshi Naim, Sandeep Kumar Kautish
Building a Brand Image Through Electronic Customer Relationship Management |
Business Science Reference, 2022 |
Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni
Handbook of Research on Contemporary Consumerism |
Business Science Reference, 2020 |
Ho, Ree C.
Strategies and Tools for Managing Connected Consumers |
Business Science Reference, 2020 |
Information Resources Management Association
Research Anthology on Social Media Advertising and Building Consumer Relationships |
Business Science Reference, 2022 |
Jasmine Kaur, Priya Jindal, Amandeep Singh
Developing Relationships, Personalization, and Data Herald in Marketing 5.0 |
Business Science Reference, 2022 |
Jerry Angrave
The Journey Mapping Playbook : A Practical Guide to Preparing, Facilitating and Unlocking the Value of Customer Journey Mapping |
De Gruyter, 2020 |
Kamaljeet Sandhu
Digital Innovations for Customer Engagement, Management, and Organizational Improvement |
Business Science Reference, 2020 |
Mohammad Nabil Almunawar, Muhammad Anshari Ali, Syamimi Ariff Lim
Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN |
Business Science Reference, 2020 |
Nedra Bahri Ammari
Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 |
Business Science Reference, 2022 |
Nedra Bahri-Ammari, Editor, Imene Ben Yahia-Boumaiza, Editor
Acceptance and Usage of Technology through the Digital User Experience |
Cambridge Scholars Publishing, 2022 |
Pantea Keikhosrokiani
Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era |
Business Science Reference, 2022 |
Samala Nagaraj
Insights, Innovation, and Analytics for Optimal Customer Engagement |
Business Science Reference, 2021 |
Vipin Nadda, Pankaj Tyagi, Malini Singh, Priyanka Tyagi
Disruptive Innovation and Emerging Technologies for Business Excellence in the Service Sector |
Business Science Reference, 2021 |
Yusuf Arslan
Improving Marketing Strategies for Private Label Products |
Business Science Reference, 2020 |