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Ethical Consumerism and Comparative Studies Across Different Cultures : Emerging Research and Opportunities
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Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
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Gastronomy, Hospitality, and the Future of the Restaurant Industry : Post-COVID-19 Perspectives
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Aris Komporozos-Athanasiou
Speculative Communities : Living with Uncertainty in a Financialized World
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Critical Perspectives on Diversity, Equity, and Inclusion in Marketing
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Optimizing Millennial Consumer Engagement With Mood Analysis
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Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience
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Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business
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Marketing Hope : Get-Rich-Quick Schemes in Siberia
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Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
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Green Marketing As a Positive Driver Toward Business Sustainability
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Acceptance and Usage of Technology through the Digital User Experience
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Cambridge Scholars Publishing, 2022 |
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Leveraging Consumer Behavior and Psychology in the Digital Economy
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Pantea Keikhosrokiani
Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era
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The Next Billion Users : Digital Life Beyond the West
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Harvard University Press, 2019 |
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Narrative Economics : How Stories Go Viral and Drive Major Economic Events
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Princeton University Press, 2020 |
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The Consumer Culture Theory of Brands
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Cambridge Scholars Publishing, 2019 |
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Insights, Innovation, and Analytics for Optimal Customer Engagement
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Stephen D. Rosenberg
Time for Things : Labor, Leisure, and the Rise of Mass Consumption
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Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer
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Business Science Reference, 2020 |
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Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior
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Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
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