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Ethical Consumerism and Comparative Studies Across Different Cultures : Emerging Research and Opportunities |
Business Science Reference, 2020 |
Ana Maria Soares, Maher Georges Elmashhara
Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior |
Business Science Reference, 2020 |
Ana Pinto Borges, António Lopes de Almeida, Elvira Pacheco Vieira, Rui Rosa Dias, Paula Rodrigues
Gastronomy, Hospitality, and the Future of the Restaurant Industry : Post-COVID-19 Perspectives |
Business Science Reference, 2022 |
Aris Komporozos-Athanasiou
Speculative Communities : Living with Uncertainty in a Financialized World |
University of Chicago Press, 2022 |
Ayantunji Gbadamosi
Critical Perspectives on Diversity, Equity, and Inclusion in Marketing |
Business Science Reference, 2022 |
Cecilia Silvestri, Michela Piccarozzi, Barbara Aquilani
Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution |
Business Science Reference, 2020 |
Dasgupta, Sabyasachi, Grover, Priya
Optimizing Millennial Consumer Engagement With Mood Analysis |
Business Science Reference, 2019 |
Dincer Atli
Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience |
Business Science Reference, 2020 |
Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo
Developing Successful Global Strategies for Marketing Luxury Brands |
Business Science Reference, 2021 |
Granata, Giuseppe, Tartaglione, Andrea Moretta, Tsiakis, Theodosios
Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments |
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Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni
Handbook of Research on Contemporary Consumerism |
Business Science Reference, 2020 |
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Strategies and Tools for Managing Connected Consumers |
Business Science Reference, 2020 |
Information Resources Management Association
Consumer-Driven Technologies in Healthcare : Breakthroughs in Research and Practice |
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Information Resources Management Association
Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business |
Business Science Reference, 2021 |
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Sharing Economy and the Impact of Collaborative Consumption |
Business Science Reference, 2020 |
Jessica Lichy, Author
The Digital Generation Reaches Maturity: Brave New World Wide Web |
Cambridge Scholars Publishing, 2022 |
Jessica Lichy, Editor
The Driving Trends of International Business in the 21st Century |
Cambridge Scholars Publishing, 2019 |
Kaufmann, Hans Ruediger, Loureiro, Sandra Maria Correia
Exploring the Power of Electronic Word-of-Mouth in the Services Industry |
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Marketing Hope : Get-Rich-Quick Schemes in Siberia |
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Modelling Consumer Financing Behaviour in China |
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Impact of Digital Transformation on the Development of New Business Models and Consumer Experience |
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Mark Granovetter
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Musso, Fabio, Druica, Elena
Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences |
Business Science Reference, 2020 |
Naidoo, Vannie, Verma, Rahul
Green Marketing As a Positive Driver Toward Business Sustainability |
Business Science Reference, 2020 |
Nedra Bahri-Ammari, Editor, Imene Ben Yahia-Boumaiza, Editor
Acceptance and Usage of Technology through the Digital User Experience |
Cambridge Scholars Publishing, 2022 |
Nigar Pösteki, Editor
Selected Writings on Financial and Economical Behaviours in the New Economy |
Cambridge Scholars Publishing, 2019 |
Norazah Mohd Suki, Norbayah Mohd Suki
Leveraging Consumer Behavior and Psychology in the Digital Economy |
Business Science Reference, 2020 |
Pantea Keikhosrokiani
Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era |
Business Science Reference, 2022 |
Payal Arora
The Next Billion Users : Digital Life Beyond the West |
Harvard University Press, 2019 |
Robert J. Shiller
Narrative Economics : How Stories Go Viral and Drive Major Economic Events |
Princeton University Press, 2020 |
Robert Pennington, Author
The Consumer Culture Theory of Brands |
Cambridge Scholars Publishing, 2019 |
Samala Nagaraj
Insights, Innovation, and Analytics for Optimal Customer Engagement |
Business Science Reference, 2021 |
Stephen D. Rosenberg
Time for Things : Labor, Leisure, and the Rise of Mass Consumption |
Harvard University Press, 2021 |
Sumesh Singh Dadwal
Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer |
Business Science Reference, 2020 |
Valentina Chkoniya, Ana Oliveira Madsen, Paata Bukhrashvili
Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior |
Business Science Reference, 2020 |
Víctor Hernández-Santaolalla, Mónica Barrientos-Bueno
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies |
Business Science Reference, 2020 |