Всего книг: 9

Information Resources Management Association
Research Anthology on Social Media Advertising and Building Consumer Relationships
Business Science Reference, 2022
Ipek Krom
Handbook of Research on Global Perspectives on International Advertising
Business Science Reference, 2022
Jef I. Richards
A History of Advertising : The First 300,000 Years
Rowman & Littlefield Publishers, 2022
Luís Farinha, Daniel Raposo
Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles
Business Science Reference, 2020
Muhammad Waseem Bari, Muhammad Abrar, Emilia Alaverdov
Antecedents and Outcomes of Employee-Based Brand Equity
Business Science Reference, 2022
Takashi Ogata
Toward an Integrated Approach to Narrative Generation : Emerging Research and Opportunities
Information Science Reference, 2020
Tereza Semerádová, Petr Weinlich
Impacts of Online Advertising on Business Performance
Business Science Reference, 2020
Víctor Hernández-Santaolalla, Mónica Barrientos-Bueno
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
Business Science Reference, 2020
Yilmaz, Recep
Handbook of Research on Narrative Advertising
Business Science Reference, 2019