Information Resources Management Association
Research Anthology on Social Media Advertising and Building Consumer Relationships
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Business Science Reference, 2022 |
Ipek Krom
Handbook of Research on Global Perspectives on International Advertising
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Business Science Reference, 2022 |
Jef I. Richards
A History of Advertising : The First 300,000 Years
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Rowman & Littlefield Publishers, 2022 |
Luís Farinha, Daniel Raposo
Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles
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Business Science Reference, 2020 |
Muhammad Waseem Bari, Muhammad Abrar, Emilia Alaverdov
Antecedents and Outcomes of Employee-Based Brand Equity
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Business Science Reference, 2022 |
Takashi Ogata
Toward an Integrated Approach to Narrative Generation : Emerging Research and Opportunities
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Information Science Reference, 2020 |
Tereza Semerádová, Petr Weinlich
Impacts of Online Advertising on Business Performance
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Business Science Reference, 2020 |
Víctor Hernández-Santaolalla, Mónica Barrientos-Bueno
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
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Business Science Reference, 2020 |
Yilmaz, Recep
Handbook of Research on Narrative Advertising
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Business Science Reference, 2019 |