Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN
Mohammad Nabil Almunawar, Muhammad Anshari Ali, Syamimi Ariff Lim
Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers.
- Business Science Reference
- Год издания:
Полный текст книги доступен студентам и сотрудникам МФТИ через Личный кабинет https://profile.mipt.ru/services/.
После авторизации пройдите по ссылке «Books.mipt.ru Электронная библиотека МФТИ»